The Australian Communications Minister Stephen Conroy has stated that more than 50% of homes in Australia have now swtiched to digital TVs and the progress so far suggests that Australians are on board with the change over.
He also said the change to digital television is the nation’s biggest format change since Australia moved to decimal currency in 1966.
“There is still a significant challenge ahead but evidence shows strong community awareness and satisfaction with the improved picture and sound quality, new content and new channels,” he said in a statement.
“Fifty-three per cent of households are now enjoying the benefits of free-to-air digital TV broadcasts.”
A second Digital Tracker Survey has been conducted and was released on Friday. It shows digital TV takeup had increased from 47% to 53%.
Awareness of the switchover is high with almost all Australian households (93%) informed of the upcoming changes, which is up from 82% in the previous quarter’s survey. It also noted that 82% of households who have changed to digital television are happy they did, which is up from 77% last survey.
Australia will completely change from analog to digital TV by December 31, 2013 with the changeover occurring progressively. The first area will be Sunraysia/Mildura in Victoria during the first half of 2010.
