It seems the UK’s Advertising Standards Authority are not impressed with the way Samsung has been using the term LED TV’s in thier TV and print advertising campaigns. By promoting the LED backlit television as a new technology that is the way of the future, the Advertising Standards Authority say that they are misleading the public as they are still LCD televisions.
Apparently, using the term “LED TV” breaches 2 of the UK’s advertising codes and as such “the ads must not appear again in their current form.” Sony and LG advertise that there TV’s are LED edge lit and so have not run afoul of the advertising code.
This of course does not change anything outside the UK. It simply means there will continue to be confusion among consumers as to the differences between LCD, LED and OLED TV’s.
Dont forget a proper explanation of the differences between the LCD and LED technologies can be found here.
